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Ojala T, Korhonen J, Aittola M, Ollila M, Koivumäki T, Tähtinen J & Karjaluoto H (2003)
SmartRotuaari - Context-aware mobile multimedia services.
Proc. 2nd International Conference on Mobile and Ubiquitous Multimedia, Norrköping, Sweden, 9 - 18.
This paper presents the SmartRotuaari service system, which motivated
by business and customer surveys provides a diverse set of
consumer applications ranging from rapid and highly personalized
mobile direct marketing to information, communication and payment
services. We present results from the first field trial to show
that SmartRotuaari provides a functional framework for large-scale
field trials for the purpose of empirical evaluation of technology,
new services, customer behavior and business models in real end
user environment. Our work is based on a seamless cooperation
between the various players in the R&D and business networks. To
stimulate this cooperation we also extend our work to management
research of value creating networks.